Uber’s Biggest Rival Is Experimenting With All-You-Can-Ride Monthly Subscriptions
Uber rival Lyft appears to be testing monthly subscriptions for the ride-hailing service.
Some Lyft users are posting on Twitter about receiving subscription offers from Lyft, with pricing varying from $ 249 for an “all-access plan,” $ 199 a month for 30 rides, $ 300 for the same number of rides or $ 399 for 60 rides, according to The Verge.
The offer would include individual rides up to $ 15 dollars, and seems to target users spending $ 450 or more a month on Lyft. The offers did not say how rides over $ 15 would be charged.
Uber tested out a similar subscription service in 2016, The Verge noted, but the feature was never widely released.
TIME reached out to Lyft for comment, but did not receive an immediate response.
Fonte/Source: Business – TIME